Your Business Deserves a GreatBusiness Operating System
BOS-UP Starter is your virtual coach to help you learn, leverage, and benefit from a great Business Operating System (BOS). Interactive and self-paced, Starter combines what you know about your business with proven concepts, tools, and disciplines. When you're done, you'll have a tailored BOS to help you build, run, grow, and scale a great company.
First session, about 20 minutes. No forms, a conversation.The demo needs no sign-up at all. One click and you're inside a finished business.
Starter in three minutes: what it is, how it works, and what you get.
First, the basics
Every great company runs on aBusiness Operating System (BOS).
A BOS is the structured way a company turns vision into execution: shared objectives and key results, the right people responsible for the right work, a handful of key performance measures, documented processes, and a steady meeting rhythm that keeps everyone informed, aligned, and moving forward.
A great BOS drives clarity, productivity, and accountability.

Your BOS is central to staying consistently focused, aligned, and productive.
Who is BOS-UP
BOS-UP helps you learn, develop, implement, and benefit from a tailored Business Operating System (BOS), built just for you. Our solution is modern, flexible, and strategic. It combines our proven BOS-UP framework with credentialed expert coaching, the intelligent use of AI, and the essential concepts, tools, and disciplines for effective leadership, management, teamwork, and accountability. This helps optimize your focus, alignment, productivity, and results. With BOS-UP, you're equipped to run, grow, and scale a great company. And to be your best in business, work, and life.
What is BOS-UP Starter
Where the journey begins.
BOS-UP Starter is your virtual BOS-UP coach.
It asks you a series of questions about your business and combines your answers with insightful recommendations from the BOS-UP Coaching Solution & Academy. You'll work with Starter at your preferred pace to define and document your best vision, structure, strategy, numbers, processes, goals, priorities, and everything you need for your custom-tailored BOS framework. You also get an interactive PDF of the BOS-UP Starter Guidebook that you can print, use, and share. And you can access and update Starter at any time.
Your virtual coach draws on more than AI. Behind the BOS-UP materials sits a partnership with the Indiana Business Research Center — part of Indiana University's Kelley School of Business — bringing a century of applied business research to the framework you'll build for your company.
Log in now and get Starter today.

Who is BOS-UP Starter for
Every type of business, at every stage.
- ✓Startups and entrepreneurs building businesses with intention.
- ✓Small and mid-market companies adding structure for growth.
- ✓Trades, manufacturers, and distributors systemizing operations.
- ✓Retailers and restaurants creating consistency across their teams.
- ✓Healthcare and professional services aligning people and processes.
- ✓Technology and digital companies building systems that can scale.
- ✓Nonprofits and schools advancing missions and developing leaders.
- ✓Buyers and exit-ready owners preparing confidently for transition.
What Starter provides
The disciplines of a business that can run without you.
Vision
Organization
Accountability
Validation
Efficiency
ProductivityHow Starter works
Four moves, at your own pace.
Get your baseline
You start your journey with the Readiness Check: an honest assessment of how your business runs today. Most owners start with a low score. That's normal, and it's the whole point. You can't optimize what you haven't measured.
Build the foundation
Working sessions across the 9 Core Competencies every great company needs to get right: Vision, Customer, Goals, Structure, People, Numbers, Meetings, Process, Exit. This becomes the cornerstone to your BOS framework.
You approve every word
Nothing counts until you say so. The Starter program asks, guides, recommends, and drafts for you. But you ultimately decide. It's your Business Operating System, written in your language, describing your business at its best.
Keep it running
Once your new custom-tailored BOS is in place, it's yours to use, update, and improve as your business evolves. Put it to work to help you build, run, grow, and scale your company. And keep leveraging it as long as it serves you.
Your business operating system
Ten guided sessions to build your BOS.
Start by defining your business and establishing a clear baseline. From there, move through short, guided sessions in the order that works for you, building each part as you go. Step by step, your BOS takes shape around the 9 Core Competencies™ and frames the best way to build, run, and scale.
Get to know your business
about 20 minutes
A working conversation about how your business really runs. It closes with your Business Assessment baseline, an honest first score out of 100.
Build your Org Chart
15–20 minutes
Your Core Function Org Chart: who owns what, what every Seat answers for, and the chart you're growing into.
Document a process
15–25 minutes
The process that matters most, written down: clear steps, one owner per step, filed in your Process Library.
Run your Weekly Team Meeting
10–15 minutes, then run it
The one meeting that replaces fifteen confused conversations: Your agenda, your open Issues list, and every decision on the record.
Build your Scorecard
10–15 minutes
Six numbers with one owner each, reviewed every week: The truth about how the business is really doing before the bank balance tells you.
Set your Rocks
10–15 minutes
Three to five 90-day priorities with one owner each: The quarter stops being about whatever's on fire this week.
Draft your Compelling Why
10–15 minutes · direction, first pass
A one-page Vision draft: Your why, your niche, where the business is going, and a base to take deeper with a coach.
Define your Ideal Customer
10–15 minutes · direction, first pass
A working Ideal Customer profile and first-pass Unique Value Proposition: Who to say yes to, who to walk from.
Draft your Core Values
10–15 minutes · direction, first pass
Three to five Core Values pulled from your real stories: The start of hiring, praising, and deciding by them daily.
Sketch your long‑range Goals
10–15 minutes · direction, first pass
Your goal ladder, first pass: the long-term aim, the 3-year picture, and the 1-year goals your Rocks climb toward.
THREE WAYS TO BOS-UP
Choose the solution that's right for you.
BOS-UP gives you three ways to implement a Business Operating System tailored to your company. Starter is the fast, effective, and incredibly affordable virtual option you complete at your own pace and on your own schedule. Builder takes you deeper through three full-day sessions over approximately 90 days, either alongside other business leaders in a cohort or one-to-one with a BOS-UP coach. Scaler is our most comprehensive experience, pairing you with a coach throughout the year for seven full-day sessions, individual coaching, and ongoing guidance. Three programs. Three levels of support. One goal: help you learn, build, implement, leverage, and benefit from a great BOS.
Straight answers
Top 10 Frequently Asked Questions
Who's behind Starter?
Starter comes from BOS-UP, the Coaching Solution & Academy behind the Business Operating System framework, combining practical business education with decades of real-world experience. You gain practical insights, tools, and disciplines while applying them directly to your company. It all reflects a shared belief: no company left behind, regardless of size, location, budget, or stage.
What exactly is a Business Operating System?
A Business Operating System, or BOS, is how your business runs, written down and organized so everyone can use it. It brings your vision, customers, goals, structure, people, numbers, meetings, and processes together in one practical framework. Most importantly, you build a BOS tailored to your business, your priorities, and the way you want to operate.
Is this really for my business?
It depends on what you want from your business. If you want to build, run, and scale a great company, a strong BOS helps create clarity, accountability, consistency, and less dependence on any one person. Whether you're starting up, scaling up, or preparing for what's next, there's a program designed to meet you where you are.
What will I actually learn?
You'll learn essential concepts, tools, and disciplines for building, running, and scaling a great business, with insights informed by decades of real-world experience. Think of it as practical business education you immediately put to work inside your own company. You don't just learn something new, you use it to make your business stronger.
What do I actually get?
You build your own tailored Business Operating System and receive practical tools, templates, resources, materials, and additional assets you can continue using. Just as important, you learn the thinking behind them, so you understand the what, why, and how of a well-run business. You leave with both a working system and greater knowledge to lead your company forward.
Which program is right for me?
You have three choices: Starter, Builder, and Scaler. Starter is the $50 self-paced online experience; Builder adds hands-on guidance through cohorts or a private company engagement; Scaler provides deeper one-to-one coaching over a year or more. It's the same proven BOS framework with different levels of guidance, interaction, and support.
What if everything's in my head?
That's common, especially when you've spent years building the business through experience, relationships, instincts, and hard work. BOS-UP helps you capture what you already know, strengthen it with new ideas, and turn it into a framework your team can understand and use. You're not replacing what works, you're making what works easier to repeat, share, and improve.
How much time will this take?
Starter takes roughly a dozen hours and can be completed at your own pace in short, enjoyable sessions. Builder and Scaler add more structure, interaction, and guidance based on the experience you choose. It's a manageable investment that gives you new knowledge, practical resources, and a BOS that can keep creating value long after the program ends.
Is my business information secure?
Yes. Your business information remains yours and is designed to be private, secure, and separated from other companies' information at the database level. Your data isn't sold or shared, and drafts don't become part of your approved BOS until you accept them. Your business, your information, your decisions.
What if I don't like it?
Then you shouldn't pay for it. Starter, Builder, and Scaler are backed by our satisfaction guarantee because we want you to feel comfortable giving the experience a try. With Starter at just $50, you can learn, build, explore, and create your own BOS with very little risk and potentially significant long-term value.
Want more?
We'll connect you with a certified BOS-UP coach who can take you further through the Builder or Scaler program.
Connect me with a coachCoach, fractional executive, or professional services firm?
Let's talk about bringing BOS-UP to your own clients.
Let's talkTwenty minutes from now, the first piece of your business could be written down.
Begin nowNot ready? Browse the live demo first →
The program drafts; the owner decides.
Our Gift To You
In appreciation for your time and thoughtful consideration, we'd like to gift you a complimentary digital copy of the best-selling book, BOS-UP.
No spam, no reselling your details. Just the book, and the occasional genuinely useful note.
